Spokesman? Sure. Spokes-gecko? Seen it. Spokes-cart? Now, we’re rolling!
The liquor brand that goes down smooth has come up strong with their first major campaign featuring a faceless, voiceless, and fearless bar cart. Tito’s Handmade Vodka® has created the “Spokescart,” a silent, sentient beverage caddy that delivers Tito’s cocktails to people poolside or bathside, no questions asked.
In a market where booze brands are continually banking on celebrity likeness (George Clooney’s tequila, Ryan Reynolds’ gin, Matthew McConaughey’s bourbon, and Bryan Cranston’s—you get the point), Tito’s is hoping to contrast the norm with a simple focus on their premium product. Marbury has had a hand in creating spokespeople, and we can tell you that a well-developed one can humanize your brand in varied and sometimes even widespread ways.
But, as far as alcoholic advertising is concerned…
we’d say this idea is definitely worth a shot!
