Marbury Creative Group
Marketing Minutes

Clubhouse Copycats

As the invite-only social audio app, Clubhouse, trends away from exclusivity and into ubiquity, the titans of social media are establishing their own ‘clubhouses’. Ones with bigger hot tubs and an easier password, because there isn’t one. Twitter’s “Twitter Spaces” is set to do what Instagram did to Snapchat not long ago, this time set in the young stages of what may be an era of social audio. Facebook reportedly has plans to release their own copycat, but it seems for now they’re enjoying their ritzy time on Clubhouse itself, looking down on the uninvited’s of the world, and relishing in the other side of FOMO.
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