Podcast Marketing Minute

Prime Time Podcasting

The best way to revisit a TV show isn’t by watching it, it’s by listening to people talk about it. The rewatch podcast genre has proven time and again to be a gold mine for companies like iHeartMedia and Kast Media. It all stems from 90s and early 2000s nostalgia for TV shows that are off the air but still have active fan bases. Since there is a guaranteed engaged audience, high listen-through rates, and famous actors hosting, these podcasts can be very attractive investments for advertisers. I mean who wouldn’t want Kevin from The Office backing your chili seasoning? This podcast genre presents a backdoor for advertisers to get big-time celebrity endorsements for not much of a markup. But enough messing around…

Bring me Family Blabbers: A Family Matters Podcast. (That one’s free)

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