We know what you’re thinking… “It’s about time a marketing agency wrote a blog about gut health.” We couldn’t agree more. The gut health market is skyrocketing, and it’s not powered by jet fuel, but pure. gas. Learn more about your gut microbiome, how consumers feel about it, and the products that are making the most of it in Gut Health on the Rise – IBS Goes Belly Up, our latest edition of If Necessary, Use Words. Be warned, we usually hold in all our fart jokes, but we’ve heard it’s healthier just to 👇