Marketing Minutes

New Snapchat = Virtual Changing Room

The next time you take a selfie on Snapchat, your filter options might be a puppy face, rainbows coming out of your mouth, or a $590 Gucci Canvas Bucket Hat (that you can then buy in-app). When that happens, you can thank Snap’s recent acquisition of Fit Analytics, a company that has developed technology to help shoppers find their fit of clothing before they hit add-to-cart. Details have yet to be released on exactly how their technology will be implemented, but expect to find yourself “trying on” and shopping for clothes on the Snapchat app, or at least taking enough photos to make your friends think you actually bought a $590 Gucci Canvas Bucket Hat (although we wouldn’t recommend it)!
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