These days, animation seems to pop up in all kinds of marketing; heck, we’re even making use of it in most of our campaigns. As it turns out, there’s a lot more that goes into it than meets the eye.
That’s why we grabbed a conversation with our web wiz, Dave Dodson, and our in-house animation aficionado, Grace Halley, for their thoughts on the best practices of movement marketing—this one’s a real eye-catcher!