“I want it fast, cheap, and easy!”—“Going viral can’t be that hard!”—“Good products sell themselves.”
When you work in marketing there’s a good chance you’ve heard quotes like these. And, while it’s true that every strategy is different, there are still a few ideas and words thrown around that some may not have the full context or understanding of.
That’s why our in-house marketing unmaskers, Account Executive, Heather Taylor, and Creative Manager, Sam Grove, are breaking down popular misconceptions that could save your campaign—and some headaches!
