Lottery Marketing Minute

One Billion Dollars

The Mega Millions Jackpot has surpassed one billion dollars. Let’s get this out of the way: you’re not going to win. The odds are 1 in 305 million. You have a better chance of becoming a movie star, and I have better odds of getting back with my 9th grade girlfriend. I wish she’d call. Okay, if we know we won’t win, why do we keep playing? The genius is in marketing. Living a life of “infinite” wealth is something we all fantasize about, so why wouldn’t the lottery position itself as the prime opportunity to do so. As the pots get bigger and bigger, so do our thoughts and ambitions of striking it rich. What are you gonna do? Personally, I’m going to wait until it gets to two billion dollars. I need a full tank of gas.

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