Out of Home and In Your Face


The latest trend in marketing spend isn’t on influencers or podcasts but rather on 3D billboards that feature jaw-dropping imagery that would put a tech geek into a coma—that is, if you can afford it.


Following the viral and global success of a 3D billboard in Tokyo, other luxe brands have dipped into their pockets to cash in on the hype and effectiveness of giant, immersive LED billboards. Whether it’s dust kicked back from a revving BMW or a Pokémon peeking its head out over busy streets, it’s clear the potential for these ads to capture attention is limitless; however, there are a few drawbacks that don’t quite ‘pop’ as much.


It gets costly & complex quickly, with just a handful of advertisers daring to embrace this cutting-edge medium and the need for specialized curved or boxed screens. Because of the constrained space and cost considerations, these 3D boards will remain a rare sight outside major urban hubs like NYC or London. (Sorry, friends in Kansas.) But this isn’t to say that we won’t be seeing them. No, in fact, digital out-of-home ad spend is expected to increase by 7% this year thanks to 3D tech!


Hey, we will give credit where credit is due; the out-of-home media industry has felt a little flat.

Breaking News

Marbury Creative Group is joining forces with Luckie & Company, one of the top privately held marketing firms in the Southeast. Clients will continue to work with the team you’ve grown to know and love, but now we have access to specialized services for your benefit.

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