It’s always good to ‘think out loud’ with somebody who’s been in your shoes.

Healthcare

Healthcare Advertising – It’s Time To Get Emotional

Of course there was a time when people went to the doctor because they were the most convenient one, or the one their family always used. NOW with insurance in the mix, and so much freedom of choice for the patients, doctors don’t just sit around and wait for revenue to come in the door.

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Kids in Advertising

Kids feel empowered when they think they know something you don’t. It’s fun to let them run with it. I don’t just do that with grandchildren, though — I figured out a way to use it in directing kids in advertising.

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