It’s always good to ‘think out loud’ with somebody who’s been in your shoes.

Branding

Telemedicine

Almost a hundred years ago an inventor by the name of Hugo Gernshbacher envisioned a device that would phase out risky visits to the doctor’s

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The Birth of a Logo

“You never get a second chance to make a first impression.” – Andrew Grant In marketing, you have mere seconds to catch your target market’s

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We Love You! (No, Really)

Committing to working with anyone outside of your organization can be a scary step in the growth of your business. No one knows your “baby” better than you, right?

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Are you scared of the agency monster?

You certainly seem to understand our business and your approach and creativity is exactly what we are looking for.” I am smiling from ear to ear thinking “We got it, they like us, they really like us!” Then he says, “but do we have to sign a retainer agreement to work with you?” and I paused.

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When to say “I do.”

Recently, we’ve been meeting with business owners and marketing folks at companies that find themselves in exactly this transitional period — they’ve outgrown their internal capacity to deliver and are facing the reality of adding to the expense column by hiring outside professional services. So, just when is it the right time to hire an advertising agency for a growing business?

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